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Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.

What personal information do we collect from the people that visit our blog, website or  app? 

When ordering or registering on our site, as appropriate, you may be asked to enter your name,  email address or other details to help you with your experience. 

When do we collect information? 

We collect information from you when you subscribe to a newsletter, fill out a form or enter  information on our site. 

How do we use your information? 

We may use the information we collect from you when you register, make a purchase, sign up for  our newsletter, respond to a survey or marketing communication, surf the website, or use certain  other site features in the following ways: 

  • To personalize your experience and to allow us to deliver the type of content and product  offerings in which you are most interested. 
  • To improve our website in order to better serve you. 
  • To allow us to better service you in responding to your customer service requests.  • To send periodic emails regarding your order or other products and services. 

How do we protect your information? 

We do not use vulnerability scanning and/or scanning to PCI standards. 

We only provide articles and information. We never ask for credit card numbers. We do not use Malware Scanning. 

We do not use an SSL certificate 

  • We do not need an SSL because: 

We never ask for sensible information, like credit card numbers 

Do we use ‘cookies’? 

We do not use cookies for tracking purposes 

You can choose to have your computer warn you each time a cookie is being sent, or you can  choose to turn off all cookies. You do this through your browser settings. Since browser is a little  different, look at your browser’s Help Menu to learn the correct way to modify your cookies. 

If you turn cookies off, some features will be disabled. that make your site experience more efficient and may not function properly.

However, you will still be able to place orders.

Third-party disclosure 

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable  Information. 

Third-party links 

We do not include or offer third-party products or services on our website. 

Google 

Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are  put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/ answer/1316548?hl=en  

We use Google AdSense Advertising on our website. 

Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART  cookie enables it to serve ads to our users based on previous visits to our site and other sites on  the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and  Content Network privacy policy. 

We have implemented the following

  • Demographics and Interests Reporting 

We, along with third-party vendors such as Google use first-party cookies (such as the Google  Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party  identifiers together to compile data regarding user interactions with ad impressions and other ad  service functions as they relate to our website. 

Opting out: 

Users can set preferences for how Google advertises to you using the Google Ad Settings page.  Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using  the Google Analytics Opt Out Browser add on. 

California Online Privacy Protection Act 

CalOPPA is the first state law in the nation to require commercial websites and online services to  post a privacy policy. The law’s reach stretches well beyond California to require any person or  company in the United States (and conceivably the world) that operates websites collecting  Personally Identifiable Information from California consumers to post a conspicuous privacy policy  on its website stating exactly the information being collected and those individuals or companies  with whom it is being shared. – See more at: http://consumercal.org/california-online-privacy protection-act-caloppa/#sthash.0FdRbT51.dpuf 

According to CalOPPA, we agree to the following: 

Users can visit our site anonymously. 

Once this privacy policy is created, we will add a link to it on our home page or as a minimum, on  the first significant page after entering our website. 

Our Privacy Policy link includes the word ‘Privacy’ and can easily be found on the page specified above.

You will be notified of any Privacy Policy changes:

  • On our Privacy Policy Page 

Can change your personal information: 

  • By emailing us 

How does our site handle Do Not Track signals? 

We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not  Track (DNT) browser mechanism is in place. 

Does our site allow third-party behavioral tracking? 

It’s also important to note that we do not allow third-party behavioral tracking COPPA (Children Online Privacy Protection Act) 

When it comes to the collection of personal information from children under the age of 13 years  old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal  Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which  spells out what operators of websites and online services must do to protect children’s privacy and  safety online. 

We do not specifically market to children under the age of 13 years old. 

Fair Information Practices 

The Fair Information Practices Principles form the backbone of privacy law in the United States  and the concepts they include have played a significant role in the development of data protection  laws around the globe. Understanding the Fair Information Practice Principles and how they should  be implemented is critical to comply with the various privacy laws that protect personal information. 

In order to be in line with Fair Information Practices we will take the following responsive action,  should a data breach occur: 

We will notify you via email 

We will notify the users via in-site notification 

  • Within 7 business days 

We also agree to the Individual Redress Principle which requires that individuals have the right to  legally pursue enforceable rights against data collectors and processors who fail to adhere to the  law. This principle requires not only that individuals have enforceable rights against data users, but  also that individuals have recourse to courts or government agencies to investigate and/or  prosecute non-compliance by data processors. 

CAN SPAM Act 

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for  commercial messages, gives recipients the right to have emails stopped from being sent to them,  and spells out tough penalties for violations. 

We collect your email address in order to: 

  • Send information, respond to inquiries, and/or other requests or questions 

To be in accordance with CANSPAM, we agree to the following: 

  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.If at any time you would like to unsubscribe from receiving future emails, you can email us at  • Follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence. 

Contacting Us 

If there are any questions regarding this privacy policy, you may contact us using the information  below. 

overback.com 

41 Madison Avenue, 7th floor New York, 

New York, NY 10010 

United States 

[email protected]

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